Launching Summer 2026

The things that
mattered most
deserve to be remembered.

Willingly is the app that lets you photograph your meaningful belongings, capture the stories behind them, and make sure the right things go to the right people — with your voice attached.

Join the Waitlist See how it works →

Willingly

— Legacy Circle —

Welcome to Willingly

You're the Legacy Host. Keep track of your treasures and leave messages for your loved ones.

Invite My Legacy Circle

12 My Items

5 Legacy Notes

6 Members

⌚

Grandfather's Watch

→ Michael · "Dad would love this"

📖

Family Bible

→ Aunt Diane · 5 legacy notes

💛

Gold Locket

→ Laura · "Always loved this"

The Problem

Estate planning doesn't answer the questions that matter most.

Attorneys handle the legal documents. Accountants handle the finances. But nobody handles the rocking chair from your grandmother's porch, the jewelry box no one can open, or the collection of records that meant everything to someone you loved.

When a loved one passes, families are left standing in a house full of questions — with no answers and no time to grieve.

What mattered to them?

Who was this meant for?

What's the history behind this?

Is this meaningful or just clutter?

Where do we even begin?

Why not answer those questions now, while you still can?

What Willingly Is

Deeply emotional.
Genuinely useful.

Willingly is the mobile app that lets you photograph meaningful personal items, record the stories and memories attached to them, invite family into the conversation, and optionally note your wishes for each one.

A conversation starter

A memory tool

A storyteller

A family connection platform

A way to preserve and share meaning

What Willingly Is Not

A substitute for a will or trust

A legal tool

A replacement for estate planning

Just for people of a certain age

A chore

"It's too deeply personal for AI to automate. Willingly fills that gap."

Key Features

Everything your legacy deserves.

Six ways Willingly helps you capture what matters — and make sure it stays that way.

📷

Item Photographs

Snap photos directly in the app and build a visual catalog of your meaningful possessions. Every item gets its own page.

🎙️

Text, Audio & Video

Record your stories the way that feels most natural — type it, talk it, or look into the camera and tell it yourself.

👨‍👩‍👧‍👦

Legacy Circle

Invite family members to join your Legacy Circle, where they can view items, leave comments, and share their own memories.

🎁

Intended Recipients

Specify who you'd like to receive each item and, optionally, add a note about why they're your choice. Always optional, never required.

✉️

Personalized Messages

Send private messages to family members now, or schedule them for the future. Words that travel forward in time.

🏛️

Digital Heirloom Library

Create a private family portal where loved ones can explore meaningful items and hear your voice describing each one.

How It Works

Simple to start. Meaningful forever.

You don't have to do it all at once. Willingly works at your pace.

Download & Create

Download the app, create your account, and start with just one item. No pressure, no deadline.

Photograph & Record

Snap a photo of something meaningful. Add the story behind it — by typing, talking, or recording video.

Invite Your Circle

Bring family in to view, comment, and share their own memories. The conversation starts here.

Note Your Wishes

Optionally specify who each item is meant for, and why. The answers that will matter most, already written down.

Pricing

Start free. Go deeper when you're ready.

Your account is never deleted, even if your subscription lapses. Your legacy stays safe, always.

Free

forever

Get to know us.

✦Up to 5 items cataloged
✦Basic memory fields
✦Three family invites
✦Account never deleted

Start Free

Premium

$8.99

per month · less if paid annually

Unlock the full legacy experience.

✦Unlimited items
✦Audio & video recording
✦Unlimited family collaboration
✦Private messaging for everyone
✦Scheduled future messages

Join the Waitlist

Your Willingly account is never erased, even if you don't renew. We believe accounts should remain accessible for family. Willingly staff can never see your personalized messages or cataloged items.

Our Story

We built the tool
we wish we'd had.

Most people, at some point, end up standing in a loved one's home after they're gone — wondering where to begin. Trying to figure out what was meaningful, what wasn't, and why. We know that feeling well.

As a brother and sister who have been down that road more than a few times, we looked for something that could help families like ours navigate it with less confusion and more connection. There was nothing. So we built Willingly.

Tricia Maple-Damewood

CEO & Founder

Jason Damewood

COO & Co-Founder

The things that mattered most deserve to be remembered.